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Terms of use

Last updated: February 6, 2026

1. Agreement to terms

These Terms of Use constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you”) and Lewis Wigmore trading as Till (“we”, “us”, or “our”), concerning your access to and use of the Till platform, including the website, web application, APIs, and all related services (collectively, the “Service”).

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, you must not access or use the Service.

2. Service description

Till is an AI-powered business intelligence platform for small and medium-sized businesses. The Service provides the following functionality:

  • Data aggregation: connecting to third-party platforms (see section 5) to collect and normalise your business data, including sales transactions, website analytics, and search performance.
  • AI-powered analysis: using artificial intelligence to generate insights, recommendations, and reports based on your data and publicly available market information.
  • Competitive intelligence: discovering and analysing competitors using publicly available business data such as reviews, ratings, and online presence.
  • AI search visibility tracking: monitoring and scoring how your business appears in AI-generated search results and recommendations.
  • Task and action management: creating, organising and tracking business actions, including AI-suggested tasks.

The Service is provided “as is” and “as available” without warranties of any kind, either express or implied.

3. Eligibility & accounts

You must be at least 18 years old and capable of entering into a binding agreement to use the Service. When you create an account, you agree to:

  • Provide accurate and complete information.
  • Keep your login credentials secure. You are responsible for all activity under your account.
  • Notify us promptly at support@tillspot.com if you suspect unauthorised access.

4. Subscriptions, billing & cancellation

Till offers a free Starter plan and paid plans (Pro and Enterprise). By subscribing to a paid plan you agree to the following:

  • Free trial: Pro plans include a 7-day free trial. You will not be charged until the trial ends. You may cancel during the trial at no cost.
  • Billing cycle: Paid plans are billed monthly or annually in advance, depending on the option you choose. Prices are shown in GBP (£) and are inclusive of VAT where applicable.
  • Cancellation: You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period. No partial refunds are provided.
  • Price changes: We may adjust pricing with at least 30 days' notice. Continued use of the Service after a price change constitutes acceptance.

5. Third-party integrations & data access

The Service allows you to connect third-party accounts to enhance your experience. Current integrations include:

  • Payment & point-of-sale providers (currently Square, with Stripe and others planned): When you connect a payment account via OAuth, we access your sales transactions, payment data, and product catalogue to generate analytics. We do not store your payment provider credentials, only secure access tokens.
  • Google APIs: You may optionally connect Google Analytics (GA4), Google Search Console, Google Calendar, and Google Drive. We access only the data you authorise through Google's OAuth consent flow. Our use of Google data complies with Google API Services User Data Policy, including the Limited Use requirements.
  • Public data sources: We use services such as the Google Places API to retrieve publicly available business information (names, addresses, ratings, reviews, photos) for competitor discovery and analysis.

We may add support for additional third-party integrations over time. When a new integration is available, it will be clearly identified within the Service and will require your explicit authorisation before any data is accessed. You may disconnect any third-party integration at any time from your account settings. By connecting a third-party service, you confirm that you have the authority to grant us access to the relevant data.

6. AI-generated content & accuracy

Significant parts of the Service rely on artificial intelligence, including Google Gemini, to generate insights, analysis, action plans, and recommendations. You acknowledge and agree that:

  • AI-generated output is provided for informational purposes only and should not be treated as professional, financial, or legal advice.
  • AI outputs may be inaccurate, incomplete, or out of date. You are responsible for independently verifying any information before acting on it.
  • Competitor analysis, market gap identification, and AEO scores are based on publicly available data and AI interpretation. They do not guarantee business outcomes.
  • We do not warrant the accuracy, reliability, or completeness of any AI-generated content.

7. Acceptable use

You agree not to use the Service to:

  • Violate any applicable law or regulation.
  • Access data belonging to other Till users or attempt to circumvent security measures.
  • Use competitor intelligence features to harass, defame, or unfairly target other businesses.
  • Systematically scrape, extract, or redistribute data obtained through the Service.
  • Exceed rate limits or abuse API integrations in a way that degrades the Service for others.
  • Reverse-engineer, decompile, or attempt to extract the source code of the Service.
  • Upload malicious content, viruses, or harmful files through any integration (e.g. Google Drive).

We reserve the right to suspend or terminate accounts that violate these terms.

8. Intellectual property

Unless otherwise indicated, the Service is our proprietary property and all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics (collectively, the “Content”) and the trademarks, service marks, and logos contained therein (the “Marks”) are owned or controlled by us or licensed to us, and are protected by copyright and trademark laws.

You retain ownership of any data you upload or connect to the Service. By using the Service, you grant us a limited licence to process your data solely for the purpose of providing the Service to you.

9. Limitation of liability

To the fullest extent permitted by law, Till and Lewis Wigmore shall not be liable for any indirect, consequential, exemplary, incidental, special, or punitive damages, including lost profit, lost revenue, loss of data, or other damages arising from your use of the Service. This includes, without limitation:

  • Business decisions made based on AI-generated insights or competitor analysis.
  • Inaccuracies in data sourced from third-party providers (Square, Google, etc.).
  • Service interruptions or downtime.
  • Loss of data resulting from integration disconnections or third-party failures.

Our total aggregate liability for any claim arising out of or relating to the Service shall not exceed the amount you have paid us in the 12 months preceding the claim.

10. Indemnification

You agree to indemnify itself, defend, and hold harmless Till and Lewis Wigmore from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with your use of the Service, your violation of these Terms, or your infringement of any third-party rights.

11. Termination & suspension

We may suspend or terminate your access to the Service at our discretion if:

  • You breach these Terms or any applicable law.
  • Your use poses a security risk or disrupts the Service for other users.
  • Your account has been inactive for an extended period.

You may delete your account at any time. Upon termination, your right to access the Service ceases immediately. We may retain anonymised, aggregated data as permitted by our Privacy Policy.

12. Changes to these terms

We may update these Terms from time to time. When we make material changes, we will notify you by email or by posting a notice within the Service at least 14 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

13. Governing law

These Terms shall be governed by and defined following the laws of England and Wales. Lewis Wigmore trading as Till and yourself irrevocably consent that the courts of England and Wales shall have exclusive jurisdiction to resolve any dispute which may arise in connection with these Terms.

14. Contact us

If you have any questions about these Terms or need to resolve a complaint, please contact us at: support@tillspot.com.